Toy Fair 2019 - Celestial Buddies

The Preserve had a great time at the 2019 New York Toy Fair, as we do every year! We are digging through content and getting galleries assembled, which is a little behind this year since we tried something new-fangled this time around, namely an Instagram channel. This was a way to distribute our photos and content in a faster, more targeted way, and seems like an important aspect of publishing these days. I'll always strive to keep some galleries here for posterity, but be sure to check out our channel as well!

Of immediate coolness is some news about long time Preserve favorite, Celestial Buddies. They have been successfully getting their wonderful plush planets into museum shops for years now, though an unexpected boost early Saturday morning may help them get to the next level (or at least have some incredible bragging rights).

Elon Musk selected their Earth figure (unbeknownst to them!) to ride along on the maiden voyage of his new Crew Dragon capsule on it's flight to the International Space Station! What a cool choice, and I hope they are able to parlay that into an awesome licensing agreement with SpaceX. As that program grows in visibility and importance, I am sure that being the official mascot would not be a bad thing!

Check out this video for an explanation of the excellent message their new figure is designed to convey, and maybe get a little more insight into why Musk selected one of their products for his copilot.


Posted by charlie on March 3rd 2019, 10:21 PM
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