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News Details
Transformers Q&A Round 2 - 2009

Ok folks, the Transformers team over at Hasbro has just sent us their answers to our second Q&A for 2009. See below for the details!

Transformers Q&A #2 (2009)

Preserve: What retailer exclusives can the fans be excited about from the movie line? Any new announcements?

Hasbro: We will be announcing and displaying many of the 2009 account exclusives at this year's Botcon in Pasadena. Stay tuned as there will certainly be some great reveals!

Preserve: Another popular Hasbro action figure brand with a 2009 movie line is meeting the fans half way by sneaking in figures that aren't necessarily in the film, in order to keep the line fun and full of popular characters and to extend the anniversary. Will there be room in the Transformers RotF line to include non-movie characters, akin to the 'from the video game' figures from the first live action movie toy line? This might help ease the pain of losing the 25th Anniversary / Universe line so abruptly, while also making the marketing department happy!

Hasbro: We continue to bring back popular characters from the past to round out the Revenge of the Fallen line that are re-imagined to fit into today's world. Additionally, we will continue to use characters that are seen throughout all aspects of the brand such as Breakaway who was featured in the Revenge of the Fallen video game.

Preserve: Previous San Diego Comic Con Transformers exclusive figures have been made available through alternate outlets like and even the Transformers Collectors Club store. This year's SDCC G1 Soundwave reissue would be perfect for Botcon with this being the 25th anniversary of the line. Why aren't the SDCC exclusives made available at Botcon?

Hasbro: We certainly love all of the attention and excitement that our 2009 Comic Con Soundwave has been receiving! He is such an important part of the lore that we felt it would not be a proper 25th Anniversary celebration without including him in the line in some form or fashion.

As for Transformers toys sold at Comic Con, they are specifically developed with the intention of first being offered at Comic Con. Due to Botcon being held before Comic Con this year, it would not make sense for us to sell this beforehand based on this intention.

Thanks to the Transformers team for all of the great answers to our questions!
Posted by charlie on June 5th 2009, 06:03 AM
Comments(2)   Leave Comment Share on Twitter Share

Evil King Macrocranios
June 5th, 08:38 AM
That was a great second question. I found out there will be new original game characters called Aerialbots and Protectobots in the game so I asked the Activision RotF game developers at Botcon if they knew of any Hasbro plans for making these original game characters into toys. They could neither confirm nor deny it but they did say Hasbro worked very very closely with them in the development of the game, whatever that implies. And thanks for using my question, too!
June 5th, 09:43 AM
Glad that you liked the 2nd question! Thanks for the good info fresh from botcon - it's a shame I wasn't able to make it out there this year. Also - I'm glad I could get you an answer to your question.

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