Toy Fair - Mattel Galleries

Ok Preserve readers, we have finally polished off our Mattel gallery, so be sure to check out pics of a fantastic Matchbox boat, the Hot Wheels dual jump race track with the longest ever gap (16"? We'll have to check) and awesome Battle Force 5 line, some Secret Saturdays figures, mind control with Mind Flex and a great new computer enhanced line called Xtractaurs! Check out a few highlights below:

The path into the massive Mattel showroom, which took up the entire 2nd floor of Javits where the Press Room was last year, was guarded by their friendly Elmo Tickle Hands greeter!


With Mind Flex, you levitate the ball with the power of your mind! Strap on some electrodes, and see if you can drive the fan to float a small ball all Man-O-War Air Raiders style! Once you can handle that, you can try to run it through an obstacle course!


Hot Wheels Battle Force 5 reminds me of M.A.S.K. both in scale and attitude, which is a great thing! We'll have to learn more about this line.


Xtractaurs feature excellent stylish dinos and a DNA extraction gun! Buy a dino, extract his DNA and use it to augment or create your online dino character and do battle! Buy more dinos, add more DNA and pump him up! Great idea, slick looking figures, and a nice merging of a solid physical collectible and the necessity of digital tie-in these days.



Posted by charlie on March 2nd 2009, 08:20 PM
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