I admit to being initially attracted to the Skyrocket booth because it was starkly different from others on the floor that day. This is always a good plan, given the sensory overload that defines Toy Fair. Theirs was an enclosed space, like a huge camping tent, and pitch black inside save for their illuminated products and demo reels. How could I say no? Well, I had a great time learning about their cool products:
Illumivors - Mechashark was nominated for toy of the year 2012, and this year they have the mechapede! Animated glowing legs add to the crawling motion in the dark.
Vehicles of Mass Destruction - RC cars with firing air-powered missiles and an awesome fire control switch on the handheld. Coming fall 2013.
Sky Viper - quad copter, can fly in all directions, pivot on axis, and do a one button flip. Even comes with a foam body for indoor play!
Fuze - A super cool bike rim light effect, with a deep amount of complexity! Comes with images, but you can create your own using a mobile app. Even can add speed based effects to the animations, showing different pictures at different speeds. A very flexible and fun toy, which was rightly nominated for a Toy of the Year 2013 award!